Jennifer Mades
Marketing, Advertising and Public Relations
Hello, my name is Jennifer Mades, but you can call me Jenny!
I’m a marketing professional with a passion for storytelling, social strategy, and building culturally relevant brand campaigns. With a background in Advertising, Public Relations, and Business Administration from the University of North Carolina at Chapel Hill, I bring both creative and analytical thinking to every project.
Currently, I work as an Influencer Marketing Analyst, where I execute end-to-end influencer campaigns from creator sourcing and activation to performance reporting. I collaborate cross-functionally with social, brand, and media teams, as well as external partners, to develop campaigns that align with brand priorities and resonate with evolving audience interests.
In addition, I have a passion for accessibility shaped by my experiences growing up with a sibling with a disability. I approach all that I do with a thoughtful and practical understanding of how important inclusivity is, especially in areas like travel and consumer experiences.

