Education
May 2023
University of North Carolina at Chapel Hill
Advertising and Public Relations; Business Administration
Chapel Hill, NC
GPA 3.799
Octagon:
SAS Championship
As an account trainee at Octagon, I created marketing materials, digital ads, social media graphics and videos to promote the PGA Champions Tour SAS Championship.
I utilized Adobe Premiere Pro to make and edit video for social media and Adobe Photoshop to make creative social media posts.
"Find Your Connection" Campaign: LinkedIn
The following is a potential campaign designed for LinkedIn to target college students. I worked with a small team and conducted research in order to develop an impactful campaign that includes experiential elements along with video, print, social media and banner advertising. The final concept was a play on LinkedIn's 'connections' by comparing LinkedIn to dating and dating apps.
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AD Creative: Art Direction and Copywriting
Billboard Design for Videri Chocolate Factory
Merch concept for BeReal
New logo concept for Disney+
Barco TikTok Campaign
Creative Team Lead
I took the lead as the head of creative for a TikTok campaign for Barco, a global technology company. I originated and developed the creative concept (playing on the name 'Barco' by having the TikTok account being run from the perspective of a dog) and led the pitch for the creative team.
UNC Campus Recreation
Marketing Assistant
As a Marketing Assistant for UNC Campus Recreation, I crafted successful social media content based on trends and analytics to promote events and programs. I also led several graphic design initiatives including social media posts, sticker designs, photography, flyers and posters
Office of Interpersonal Education at UNC Chapel Hill
Account Associate: Heelprint Communications
IPE requested a video that touted the idea of "seed to tree", where an idea starts out small but grows through connecting with others. My team and I filmed and edited a video and edited copy for their website.
Inner Body Data
Account Associate Heelprint Communications
Our client, Inner Body Data, is a Chinese Medicine studio located in Chapel Hill, NC. I was responsible for designing new logo concepts and social media posts to promote events.
The client wanted colors that represented fire and water coming together to form a "golden center", so we settled on pink and blue coming together to form purple and gold .
Kenan Flagler Business Symposium
Videographer and Editor
The Kenan Flagler Business Symposium wanted to refresh some of their old promotional videos, so I joined the marketing team to help them film and edit new videos
Downtown Cary
My work with Downtown Cary includes maintaining an up-to-date events calendar for the website, writing weekly articles to be published on their website, and populating their instagram with fun and engaging content.
Below are some of my favorite articles I've written for Downtown Cary, and some of my favorite social media posts i've crafted for them.
The Wonderment Company
Owner and Designer
In the summer of 2020, I decided to sell some designs I created in my free time on Etsy. I was surprised at the amount of people who purchased my designs, so I decided to keep making more. I create everything in photoshop and run the entire business including social media, fulfillment, managing finances, and designing new products.
